Server Container Reference

Container ID: GTM-NHVBMP3D (workspace10)
Hosted on: Stape (eub.stape.net, EU North)

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Tags

10 tags across 8 folders.

Google Analytics Tags

Tag	Type	Fires on	Blocked by
GA4 - Base	sGTM GA4	Trigger - Client Name = GA4	-
GA4 - All Events	sGTM GA4	All Events	GA - Event Exclusions, Google Ads Specific Events, LinkedIn Specific Events, Meta Specific Events
GA4 Advanced - Lead	Platform tag (Stape)	Event - generate_lead	-

Google Ads Tracking

Tag	Type	Fires on
GAds - Conversion Tag	sGTM Google Ads Conversion	All Marketing Events + Google Ads Specific Events
Conversion Linker - All Pages	sGTM Conversion Linker	All Pages (sGTM built-in)

Meta Tracking

Tag	Type	Fires on
Meta - Event Tag	Platform tag	All Marketing Events + Meta Specific Events

LinkedIn Tracking

Tag	Type	Fires on	Notes
LinkedIn - Conversions Tag	Platform tag	All Marketing Events + LinkedIn Specific Events	Active
LI Tag Template - Lead Server 19266098	Platform tag	LI trigger - Lead Server 19266098	⏸ paused - legacy

Pinterest

Tag	Type	Fires on
Pinterest - Main	Platform tag	(unfired - configure per client)

BigQuery

Tag	Type	Fires on
Write to bigquery	Platform tag	All Events

BigQuery destination: pacing-agency-we-1733769538574.SGTMtoBQ1pacing.pacingeventssgtm1

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Triggers

9 triggers.

Routing triggers

Trigger	Type	Condition	Used by
All Events	CUSTOM_EVENT	{{_event}} matches .*	GA4 - All Events, BigQuery
All Marketing Events	CUSTOM_EVENT	{{_event}} matches lead_form_submit|newsletter_form_submit|demo_form_submit	Google Ads, Meta, LinkedIn
Event - generate_lead	ALWAYS	{{Event Name}} equals generate_lead	GA4 Advanced - Lead
Trigger - Client Name = GA4	ALWAYS	{{Client Name}} equals GA4	GA4 - Base

Platform-specific (update per client)

These contain placeholder conditions (event1|event2) that should be updated with actual event names if additional platform-specific routing is required.

Trigger	Used as
Google Ads Specific Events	Fires + blocks GA4
Meta Specific Events	Fires + blocks GA4
LinkedIn Specific Events	Fires + blocks GA4
GA - Event Exclusions	Blocks GA4 - All Events

LinkedIn

Trigger	Type	Condition
LI trigger - Lead Server 19266098	ALWAYS	{{Event Name}} matches .+

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Variables

14 variables across 6 folders.

Measurement / Identity (per-client - update on deploy)

Variable	Type	Notes
Measurement ID	Constant	Client GA4 Measurement ID (e.g. G-XXXXXXXXXX)
Server Google Tag ID - Change	Constant	Same as Measurement ID for sGTM transport
event_id	Event Data	-

Google Ads Tracking (per-client)

Variable	Type	Notes
GAds - Conversion ID - CHANGE	Constant	Client numeric conversion ID
GAds - Conversion Label Lookup - Change	Lookup Table	Maps {{Event Name}} → conversion label. Add one row per tracked conversion.

Meta Tracking (per-client)

Variable	Type	Notes
Meta Pixel ID - Change	Constant	Client Meta Pixel ID
Meta Access Token - Change	Constant	Client CAPI access token - keep secret
Meta - Event Name Lookup - Change	Lookup Table	Maps GA4 event name → Meta standard event (e.g. lead_form_submit → Lead)
Meta - fbp (Browser ID)	Event Data	Extracted from incoming request
Meta - fbc (Click ID)	Event Data	Extracted from incoming request

LinkedIn CAPI (per-client)

Variable	Type	Notes
LinkedIn - Access Token - Change	Constant	Client CAPI access token - keep secret
LinkedIn - Conversion ID Lookup	Lookup Table	Maps {{Client Name}} (or event name) → LinkedIn conversion ID

Pinterest (per-client)

Variable	Type	Notes
Pinterest Access Token	Constant	Client CAPI access token - keep secret
Pinterest - Advertiser ID	Constant	Client Pinterest advertiser ID

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Event routing diagram

Web browser
    │  GTM web container fires Server Google Tag
    ▼
sGTM server (Stape custom domain)
    │
    ├── GA4 - Base        (Client Name = GA4 - the GA4 client in sGTM)
    │
    ├── GA4 - All Events  (all events → GA4, minus platform-specific exclusions)
    │
    ├── GA4 Advanced - Lead (generate_lead → Stape GA4 Advanced tag)
    │
    ├── GAds - Conversion Tag  ─┐
    ├── Meta - Event Tag        ├── All Marketing Events
    ├── LinkedIn - Conversions  ┘  (lead_form_submit | newsletter_form_submit | demo_form_submit)
    │
    ├── Conversion Linker - All Pages (all pages)
    │
    └── Write to bigquery (all events)

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Stape setup

The sGTM server is hosted on Stape with the following configuration:

Setting	Value
Location	EU North
Custom domain	Client-specific (e.g. dt.clientname.com)
Load domain	Client-specific (e.g. load.dt.clientname.com)
Power-ups typically enabled	Custom Loader, Click ID Restorer
Power-ups optional	Cookie Keeper, GEO Headers, Bot Detection

See the client landing page setup guide for DNS and Stape configuration steps.