Web Container Reference

Container ID: GTM-PGPK24VR (workspace11)
Last exported: workspace11

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Tags

23 tags across 11 folders. One tag is paused (Cloudflare Video Tracking - pending Webflow integration).

GA4 Tracking Server

Tag	Type	Fires on	Blocked by
Server Google Tag - All Pages	GA4 / Google Tag	DOM Ready	-
GA - Server - Key Buttons & Link Clicks	GA4 Event	Key Button & Link Clicks	Key Click Validator
GA - Server - Key Form Submissions	GA4 Event	All Form Submissions	Form Submission Validator
GA - Server - Content View	GA4 Event	Global Content View - 50%	-
GA - Server - Video Events	GA4 Event	CE - video_started, CE - video_progress	-
GA - Server - Page View 404	GA4 Event	404 Page View	-

Google Tag Settings

Tag	Type	Fires on
GAds - Config - All Pages	Google Ads Config (Signals)	DOM Ready
Google Tag AW-XXXXXXXXX	GA4 / Google Tag	Initialization - All Pages
Google Conversion Linker	Conversion Linker	Initialization - All Pages
Google Tag Consent - All Pages	Consent Init	Consent Init

Client ID Configuration

Tag	Type	Fires on	Notes
Set Client ID - Cookie	Custom HTML	set cookie client id (consent init)	Sets _c_xxx cookie
Set Client ID - Local Storage	Custom HTML	set local storage client id (consent init)	Sets _c_xxx in localStorage
Sync Client ID - Cookie & LocalStorage	Custom HTML	All Pages	Syncs CID between localStorage and cookie on every page load

Meta Tracking

Tag	Type	Fires on	Consent
Meta Pixel - All Pages	Platform tag	Consent Init	-

LinkedIn Tracking

Tag	Type	Fires on	Consent
LinkedIn - Insight Tag	Platform tag	Termly - userPrefUpdate	ad_storage
LinkedIn - Lead	Platform tag	(unfired in template)	ad_storage

Microsoft Tracking

Tag	Type	Fires on	Consent
Microsoft UET - All Pages	Microsoft UET	All Pages	-
Microsoft Clarity	Platform tag	Termly - userPrefUpdate	analytics_storage

Termly Management

Tag	Type	Fires on
Termly Consent Management Platform	Platform tag	Termly - userPrefUpdate + Consent Init

Other platforms

Tag	Folder	Fires on
Pinterest Base Tag	Pinterest	Consent Init
Reddit - Base Pixel	Reddit	Consent Init
RB2B	rB2B	Consent Init
Custom HTML - Cloudflare Video Tracking (Webflow)	Video Events - Cloudflare	DOM Ready - ⏸ paused

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Triggers

19 triggers across 4 folders.

Core

Trigger	Type	Condition
DOM Ready	DOM_READY	-
Page View - Window Loaded	WINDOW_LOADED	-
All Clicks	CLICK	-
All Link Clicks	LINK_CLICK	-
Key Button & Link Clicks	LINK_CLICK	{{Click Classes}} matches glob-cta|glob-nav
Key Click Validator	CLICK	{{Event Name Output}} contains null - blocking
All Form Submissions	FORM_SUBMISSION	-
Form Submission Validator	FORM_SUBMISSION	{{Event Name Output}} contains null - blocking
Key Content Visibility	ELEMENT_VISIBILITY	-
Global Content View - 50%	ELEMENT_VISIBILITY	-
404 Page View	DOM_READY	{{404 Error - Configure}} contains 404
All Other DL Events	CUSTOM_EVENT	{{_event}} matches newsletter_signup|search|sign_up|generate_lead|join_group|login
CE - video_started	CUSTOM_EVENT	{{_event}} equals video_started
CE - video_progress	CUSTOM_EVENT	{{_event}} equals video_progress

Client ID Configuration

Trigger	Type	Condition
set cookie client id	CONSENT_INIT	{{Client ID Query}} matches ^set_from_url$|^set_new$|^set_cookie_from_storage$
set local storage client id	CONSENT_INIT	{{Client ID Query}} matches ^set_from_url$|^set_new$|^set_storage_from_cookie$

Termly Management

Trigger	Type	Condition
Termly - userPrefUpdate	CUSTOM_EVENT	{{_event}} equals userPrefUpdate
Analytics Consent - Accepted	CUSTOM_EVENT	{{_event}} equals cookie_consent_granted_analytics
Marketing Consent - Accepted	CUSTOM_EVENT	{{_event}} equals cookie_consent_granted_marketing

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Variables

39 variables across 10 folders.

Client ID Configuration

Variable	Type	Notes
Client ID - Local Storage	Custom JavaScript	Reads _c_xxx from localStorage
Client ID - 1st Party Cookie	Cookie	Reads _c_xxx cookie
Client ID - URL	URL	Reads c_xxx URL parameter
Client ID Query	Custom JavaScript	Returns set_from_url, set_new, set_cookie_from_storage, or set_storage_from_cookie based on state
New Client ID	Custom JavaScript	Generates a random UUID-style ID
Calculated Client ID	Lookup Table	Maps Client ID Query result → the actual CID value to use
Cookie - Custom Client ID	Cookie	-

Google Tag Settings (per-client - update on deploy)

Variable	Type	Value to set
Server Google Tag ID - Change	Constant	Client GA4 Measurement ID
Tracking Server URL - Change	Constant	Client sGTM domain
GAds - Google Conversion ID - Change	Constant	Client Google Ads conversion ID
Global Event & User Settings	Google Tag Event Settings	-
Server Configuration Settings	Google Tag Config Settings	-

Meta Tracking (per-client)

Variable	Type
Meta Pixel ID - Change	Constant
Cookie - Meta Click ID	Cookie
Cookie - Meta Browser ID	Cookie

LinkedIn Tracking (per-client)

Variable	Type
LinkedIn Partner ID - Change	Constant
Unique Event ID	Platform variable

Microsoft Tracking (per-client)

Variable	Type
Microsoft Clarity - Change	Constant
Microsoft Ads Click ID	Cookie

Termly Management (per-client)

Variable	Type
Termly UUID - Change	Constant

Pinterest / Reddit (per-client)

Variable	Type
Pinterest - Tag ID	Constant
Reddit Pixel ID	Constant

Custom Data

Variable	Type	Notes
Event Name Prefix Handler - Lookup	Regex Table	Maps {{Click Classes}} → event prefix
Event Name Suffix Handler - Lookup	Regex Table	Maps {{Click Classes}} → event suffix
Event Name Output	Constant	{{prefix}}{{suffix}}
Formatted Form IDs	Custom JavaScript	{{Form ID}}.replace(/ /g, "_")
Get First Form ID Value	Custom JavaScript	Returns first segment of form ID before -
Formatted Click Text	Custom JavaScript	{{Click Text}}.replace(/ /g, "_")
DL Event Name	Event	-

GTM Config

Variable	Type	Notes
Full URL	URL	-
Document Title	JavaScript Variable	document.title
404 Error - Configure	Lookup Table	Maps page title to 404 when applicable
URL - Search Term	URL	-

Video Events - Cloudflare

Variable	Type	DL key
DLV - video_action	Data Layer Variable	video_action
DLV - video_title	Data Layer Variable	video_title
DLV - video_id	Data Layer Variable	video_id
DLV - video_percent	Data Layer Variable	video_percent
DLV - video_current_time	Data Layer Variable	video_current_time
DLV - video_duration	Data Layer Variable	video_duration