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Server-Side GTM Implementation Prompt

Context​

Use this prompt to implement server-side tracking with Stape hosting, sGTM container, and event routing to GA4 and advertising platforms. Improves data accuracy, reduces ad blocker impact, and provides privacy-first tracking.

Prerequisites​

  • Stape account and tagging server
  • GTM web container already set up
  • Server GTM container access
  • Custom loader domain configured

See Stape Tool Documentation and sGTM patterns.

Prompt Template​

I need to implement server-side tracking for a client with the following setup:

**Current Setup:**
- Website: [WEBSITE_URL]
- Web GTM: [GTM_WEB_ID]
- Stape tagging server: [STAPE_SERVER_URL] (e.g., data.pacing.agency)
- Custom loader: [LOADER_URL] (e.g., load.data.pacing.agency)

**Server Container:**
- Server GTM ID: [GTM_SERVER_ID] (or "Create new")
- GA4 Measurement ID: [GA4_ID]
- Destinations: [DESTINATIONS] (GA4/Google Ads/Meta/LinkedIn)

**Requirements:**
- Client ID persistence: [CLIENT_ID_STRATEGY] (Cookie/_c_pca localStorage)
- IP anonymization: [IP_ANON] (Yes/No)
- Server-side tagging: [EVENTS_TO_ROUTE] (All/Specific events)
- BigQuery streaming: [BIGQUERY] (Yes/No - dataset details)

Please provide:

1. **Web container modifications** for server-side routing
2. **Server container configuration** with clients and tags
3. **Client ID management** setup
4. **Testing and validation** steps
5. **BigQuery integration** (if applicable)

Follow Pacing Agency sGTM patterns from existing implementations.

Expected Output​

See full implementation in Stape Tool Documentation.

Key components:

  • Stape custom loader: https://load.data.pacing.agency/...
  • Web container: Server URL variable, GA4 tag routing
  • Server container: GA4 client, GA4 tag, BigQuery tag
  • Client ID: Stored in _c_pca (localStorage first, cookie fallback)

Success Criteria​

✅ Custom loader installed and working
✅ Events flowing through sGTM
✅ GA4 receiving server-side events
✅ Client ID consistent
✅ BigQuery capturing events (if applicable)
✅ Ad blocker bypass working

Last updated: 2026-01-07
Estimated time: 2-3 hours