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Reddit

Purpose: Reddit pixel for advertising measurement.

Current use​

  • Web GTM tag Reddit - Base Pixel present; fires on consent update (Termly) per GA/marketing group.
  • Pixel ID stored in variable Reddit Pixel ID.

Dependencies​

  • Termly consent.

TODO​

  • Document pixel ID value and account owner.
  • Confirm event mapping (currently base only; no conversions listed).
  • Verify consent enforcement and any regional controls.