Stape
Purpose: server-side GTM hosting and custom loader for Pacing Agency. Provides first-party cookie delivery to reduce ad blocker interference and improve tracking accuracy.
Current use
- Hosts sGTM container
GTM-NHVBMP3D(Pacing.Agency). - Custom loader for web container
GTM-PGPK24VRvia first-party domain. - Enables first-party delivery to reduce blocking and support server-side tagging.
Container details
| Property | Value |
|---|---|
| Container name | Pacing.Agency |
| sGTM container ID | GTM-NHVBMP3D |
| Container identifier | yeztyjem |
| Container API Key | Stored in project .env file (see Stape documentation) |
| Server location | EU North (Netherlands) |
| Plan | Pro (Monthly) |
| Next renewal | 13 Dec 2025 |
| Request limit | 500,000 per month |
| Current usage | 4,729 requests (0% used) |
| Affected by tracking prevention | 253 requests (5.35%) |
Domains and DNS
| Type | Host | Value |
|---|---|---|
| CNAME | data.pacing.agency | eue.stape.net |
| CNAME | load.data.pacing.agency | leue.stape.net |
Note: Using a custom domain ensures proper first-party cookie functionality. The default Stape subdomain should only be used for testing.
Power-ups (active)
- Custom Loader (Recommended) - Makes GTM and GA4 scripts more resistant to ad blockers and ITPs.
- Cookie Keeper - Extends cookies when using browsers with latest ITP versions.
- Anonymizer - Pseudo-anonymises information before data export to server GTM.
- Click ID Restorer - Restores missing ad click IDs in Safari by swapping custom parameters with gclid or msclkid.
- sGTM Preview header config - Useful for testing webhooks in debug mode.
- User ID - Generates userId from IP/User, agent/SSL and other request parameters.
- Bot Detection - Identifies bot traffic by adding parameters to incoming request headers or blocking bot requests.
- Google Service Account - Connects BigQuery with sGTM instance.
- Dedicated IP - Provides a dedicated IP for all outgoing requests with a unique, static IP address.
- GEO Headers - Adds X-GEO-Country, X-GEO-Region, X-GEO-City, X-GEO-Ipaddress, X-GEO-PostalCode headers.
- Ad Blocker Info - Adds X-user-adblocker header (True if ad blocker is on, False if off).
- User Agent Info - Adds X-Device-Mobile, X-Device-Os, X-Device-Browser, X-Device-Browser-Version, X-Device-Platform, X-Device-Model, X-Device-Engine, X-Device-Engine-Version headers.
- Open Container for Bot Index - Opens gtm.js for bots (by default blocked).
- Stape Care - Setup assistance, consultation, and audit services available.
Dependencies
- GTM web container
GTM-PGPK24VR. - GTM server container
GTM-NHVBMP3D. - Termly consent signals for downstream firing.
Monitoring
- Dashboard available for request monitoring and analytics.
- Logs and monitoring tools accessible via Stape interface.
- Subscription and billing management in Settings.
Notes
- CDN: Stape Global CDN uses Cloudflare platform to load js files (gtm.js, gtag.js, analytics.js, etc.) from servers closer to site visitors, improving page speed and SEO.
- Custom domain (
data.pacing.agency) is recommended for production use to ensure first-party cookie functionality. - Current usage is well within limits (0% of 500,000 monthly requests used).