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Benefits & Business Case

Server-side tracking delivers significant business benefits and ROI. Here's what you can expect.

Business Benefits​

1. More Accurate Data​

  • 100% data accuracy (no ad blocker loss)
  • Single source of truth
  • Trust your analytics

2. Better Ad Performance​

  • Platforms get complete data
  • Better optimization algorithms
  • Improved ROAS

3. Cost Savings​

  • Reduce wasted ad spend
  • Optimize based on accurate data
  • Better ROI measurement

4. Privacy Compliance​

  • GDPR/CCPA compliant
  • Reduced legal risk
  • Better user trust

5. Faster Websites​

  • Fewer tracking scripts
  • Better user experience
  • Higher conversion rates

6. Complete Attribution​

  • Track full customer journey
  • Understand which channels work
  • Optimize marketing mix

ROI Calculation​

Example Business Case​

Current Situation:

  • Monthly ad spend: £10,000
  • Data loss: 40% (ad blockers)
  • Wasted spend: £4,000/month
  • Annual waste: £48,000

With Server-Side Tracking:

  • Data accuracy: 100%
  • Better optimization: 15-20% improvement
  • Monthly savings: £1,500-2,000
  • Annual savings: £18,000-24,000

Implementation Costs:

  • Setup: £1,000-2,000 (one-time)
  • Hosting: £15-50/month (£180-600/year)
  • Break-even: 1-2 months

3-Year ROI:

  • Investment: £2,000 + (£600 × 3) = £3,800
  • Savings: £54,000-72,000
  • Net Benefit: £50,000-68,000

Strategic Benefits​

1. Future-Proofing​

  • Ready for cookie-less future
  • Adapts to privacy changes
  • Long-term solution

2. Competitive Advantage​

  • Better data = better decisions
  • Optimize faster than competitors
  • Higher marketing efficiency

3. Data Ownership​

  • Complete control over data
  • Store in BigQuery
  • Advanced analysis capabilities

4. Scalability​

  • Works at any scale
  • No per-event costs
  • Grows with your business

Next Step: Understand the Technical Architecture to see how all the components work together.