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Platform Integrations: GA4, Meta, LinkedIn

Connect your server-side tracking to marketing platforms for accurate attribution and optimization.

GA4 Integration​

Step 1: Get GA4 Credentials​

  1. Go to GA4 Admin
  2. Create service account
  3. Download JSON key
  4. Grant BigQuery access

Step 2: Configure GTM Destination​

  1. Add GA4 destination in server-side GTM
  2. Enter Measurement ID
  3. Configure event mapping
  4. Set up user ID

Step 3: Event Mapping​

  • Map website events to GA4 events
  • Configure parameters
  • Set up custom dimensions
  • Test event flow

Step 4: Validation​

  1. Trigger test events
  2. Check GA4 Realtime reports
  3. Verify event parameters
  4. Confirm user ID tracking

Meta Conversions API​

Step 1: Get Meta Access Token​

  1. Go to Meta Business Manager
  2. Create system user
  3. Generate access token
  4. Grant permissions

Step 2: Configure GTM Destination​

  1. Add Meta Conversions API destination
  2. Enter access token
  3. Configure pixel ID
  4. Set up event mapping

Step 3: Event Mapping​

  • Map events to Meta events
  • Configure parameters (value, currency)
  • Set up user matching (email, phone)
  • Test event flow

Step 4: Validation​

  1. Use Meta Events Manager
  2. Check test events
  3. Verify conversions
  4. Monitor match rates

LinkedIn Insight Tag​

Step 1: Get LinkedIn Credentials​

  1. Go to LinkedIn Campaign Manager
  2. Get Partner ID
  3. Generate access token
  4. Configure permissions

Step 2: Configure GTM Destination​

  1. Add LinkedIn destination
  2. Enter Partner ID
  3. Configure event mapping
  4. Set up user matching

Step 3: Event Mapping​

  • Map events to LinkedIn events
  • Configure conversion tracking
  • Set up user matching
  • Test event flow

Step 4: Validation​

  1. Check LinkedIn Campaign Manager
  2. Verify conversions
  3. Monitor performance
  4. Check attribution

Other Platform Integrations​

TikTok Pixel​

  • Similar setup to Meta
  • Server-side API available
  • Event tracking

Pinterest​

  • Conversions API
  • Event tracking
  • Attribution

Snapchat​

  • Conversions API
  • Event tracking
  • Attribution

Next Step: Ensure Privacy & Compliance with GDPR/CCPA requirements.