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Next Steps & Resources

Your complete implementation plan and helpful resources to get started with server-side tracking.

Your Implementation Plan​

Week 1: Planning & Setup​

  • Review current tracking setup
  • Calculate potential ROI
  • Choose hosting provider
  • Set up Google Cloud account
  • Create BigQuery project

Week 2: Server & GTM Setup​

  • Set up server-side GTM
  • Configure custom domain
  • Set up BigQuery dataset
  • Configure BigQuery destination
  • Test server setup

Week 3: Platform Integrations​

  • Integrate GA4
  • Integrate Meta Conversions API
  • Integrate LinkedIn
  • Test each integration
  • Validate data flow

Week 4: Testing & Launch​

  • Comprehensive testing
  • Fix any issues
  • Launch to production
  • Monitor closely
  • Document everything

Tools & Resources​

Hosting Providers​

Documentation​

Learning Resources​

  • GTM Server-Side course
  • BigQuery tutorials
  • Privacy compliance guides
  • Community forums

Getting Help​

When to Get Professional Help​

  • Complex implementations
  • Multiple platforms
  • Privacy compliance concerns
  • Performance issues
  • Lack of technical capability

Where to Find Help​

  • Technical consultants
  • Marketing agencies
  • Community support
  • Platform support teams

Final Checklist​

Before Launch​

  • Server-side GTM configured
  • BigQuery set up and receiving data
  • All platforms integrated
  • Consent management working
  • User ID tracking implemented
  • Testing complete
  • Documentation updated
  • Team trained
  • Monitoring set up

You're Ready When​

  • Events are flowing to server
  • Data is in BigQuery
  • Platforms are receiving events
  • Consent is being respected
  • Testing shows accurate data

Conclusion​

Server-side tracking is no longer optional—it's essential for accurate marketing measurement, privacy compliance, and optimal ad performance. By implementing server-side tracking with BigQuery, you'll gain:

  • 100% data accuracy (no ad blocker loss)
  • Single source of truth for all your marketing data
  • Complete attribution across devices and channels
  • GDPR/CCPA compliance with proper consent management
  • Better ROI through accurate optimization

The investment is minimal compared to the savings from reduced wasted ad spend and improved campaign performance. Most companies see ROI within 1-2 months.

If you need help implementing server-side tracking, we can set this up for you in 2-3 weeks. Contact us to discuss your requirements.

Last updated: January 2025
Version: 1.0
Author: Pacing Agency