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Marketing Prompts

Ready-to-use prompts for Webflow projects, GTM setup, server-side tracking implementation, consent mode configuration, and tech stack planning.

Overview​

These prompts help you quickly set up marketing infrastructure:

  • Webflow projects with proper CMS structure
  • GTM containers following our tagging architecture
  • Server-side tracking via sGTM and Stape
  • Consent Mode compliant with regulations
  • Tech stack planning for new clients

Marketing Tech Stack​

Our standard marketing technology setup:

  • Website: Webflow (CMS and hosting)
  • Tag Management: Google Tag Manager (web + server)
  • Tracking Server: Stape (custom loader + sGTM hosting)
  • Analytics: GA4 (server-side), Microsoft Clarity
  • Advertising: Meta, LinkedIn, Pinterest, Google Ads, Reddit
  • Consent: Termly CMP with Consent Mode
  • Data Warehouse: BigQuery for raw event data
  • Reporting: Looker Studio dashboards

Available Prompts​

Website Development​

Webflow New Project
Set up a new Webflow project with CMS structure, style system, and launch checklist.

Use for: Starting new client websites, creating new Webflow projects
Time: 2-3 hours
Difficulty: Intermediate

Tracking Implementation​

GTM Container Setup
Configure a new GTM web container with tags, variables, triggers, and testing protocols.

Use for: New website tracking, tag management for clients
Time: 1-2 hours
Difficulty: Intermediate

sGTM Implementation
Set up server-side tracking with Stape, sGTM container, and event routing to GA4/ads platforms.

Use for: Privacy-first tracking, reducing ad blocker impact, improving data accuracy
Time: 2-3 hours
Difficulty: Advanced

Privacy & Compliance​

Consent Mode Setup
Implement Google Consent Mode with Termly CMP, test consent flow, and handle regional variations.

Use for: GDPR/CCPA compliance, consent-based tracking
Time: 1 hour
Difficulty: Intermediate

Strategic Planning​

Tech Stack Planner
Plan the complete tech stack for a new client including requirements gathering, tool selection, cost estimation, and implementation timeline.

Use for: Client onboarding, project scoping, proposal development
Time: 2-3 hours
Difficulty: Advanced

Quick Start Guide​

1. Choose Your Task​

Identify what you need to accomplish:

  • New website? → Webflow New Project
  • Tracking setup? → GTM Container Setup + sGTM Implementation
  • Privacy compliance? → Consent Mode Setup
  • Planning new project? → Tech Stack Planner

2. Gather Prerequisites​

Before using any marketing prompt, ensure you have:

  • Client requirements and goals documented
  • Access to relevant accounts (Webflow, GTM, Stape, etc.)
  • Brand assets (logo, colours, fonts)
  • Content outline or sitemap
  • Budget approval for paid tools

3. Customize the Prompt​

Replace these common placeholders:

  • [CLIENT_NAME] - Client or project name
  • [DOMAIN] - Primary domain for the website
  • [GA4_ID] - GA4 Measurement ID
  • [GTM_WEB_ID] - Web container ID
  • [GTM_SERVER_ID] - Server container ID
  • [INDUSTRY] - Client industry or sector

4. Follow Up​

After implementing marketing tech:

  1. Test thoroughly - Verify all tracking is working correctly
  2. Document setup - Update tool documentation with IDs and config
  3. Train client - Provide guidance on using CMS, viewing analytics
  4. Monitor performance - Check dashboards weekly for issues

Common Marketing Patterns​

Pattern 1: New Client Website Launch​

Typical workflow for launching a client website with tracking:

Prompts to use:

  1. Tech Stack Planner
  2. Webflow New Project
  3. GTM Container Setup
  4. sGTM Implementation
  5. Consent Mode Setup

Example: Launching a new SaaS client website

Pattern 2: Tracking Migration​

Typical workflow for upgrading existing tracking to server-side:

Prompts to use:

  1. sGTM Implementation
  2. Consent Mode Setup

Example: Migrating existing client to server-side tracking

Pattern 3: CMS Website Development​

Typical workflow for building a content-rich Webflow site:

Prompts to use:

  1. Webflow New Project

Example: Building a blog with case studies and resources

Marketing Best Practices​

Webflow Development​

  • ✅ Plan CMS structure before building
  • ✅ Use style system consistently (naming conventions)
  • ✅ Optimise images (WebP, correct dimensions)
  • ✅ Set up proper SEO (titles, descriptions, Open Graph)
  • ✅ Test responsive design on all breakpoints
  • ❌ Don't hard-code content that should be in CMS
  • ❌ Avoid inline styles (use classes)
  • ❌ Don't skip alt text on images

Tracking Implementation​

  • ✅ Plan event schema before implementing
  • ✅ Use server-side tracking for accuracy
  • ✅ Implement consent mode for compliance
  • ✅ Test in GTM Preview mode thoroughly
  • ✅ Document all tags, variables, triggers
  • ❌ Don't skip consent management
  • ❌ Avoid tracking PII (personal information)
  • ❌ Don't deploy without testing

Data Quality​

  • ✅ Validate data in GA4 Real-Time reports
  • ✅ Check BigQuery for complete event data
  • ✅ Monitor tracking with weekly checks
  • ✅ Set up alerts for anomalies
  • ✅ Document expected event volumes
  • ❌ Don't assume tracking is working
  • ❌ Avoid making decisions on unvalidated data
  • ❌ Don't ignore data discrepancies

Client Communication​

  • ✅ Set clear expectations on timelines
  • ✅ Provide regular progress updates
  • ✅ Document decisions and reasoning
  • ✅ Train clients on using tools
  • ✅ Create easy-to-understand reports
  • ❌ Don't use technical jargon unnecessarily
  • ❌ Avoid surprising clients with changes
  • ❌ Don't skip documentation handoff

Current Marketing Stack​

See our live marketing infrastructure in:

Troubleshooting Common Issues​

Webflow Development​

Issue: CMS collection limit reached
Solution: Review collection structure, combine similar collections, upgrade plan if needed

Issue: Site not publishing
Solution: Check for errors in Designer, verify all required fields filled, check hosting plan

GTM/Tracking​

Issue: Tags not firing
Solution: Check GTM Preview mode, verify triggers are correct, check consent status

Issue: Server-side events not reaching GA4
Solution: Verify sGTM is receiving events, check GA4 tag configuration, review BigQuery logs

Issue: Tracking blocked even with consent
Solution: Verify consent signals are passing correctly, check GTM consent settings, test in different browsers

Issue: Consent banner not showing
Solution: Check Termly is loaded, verify UUID is correct, check for JavaScript conflicts

Data Discrepancies​

Issue: GA4 vs BigQuery numbers don't match
Solution: Check sampling in GA4, verify BigQuery is receiving all events, understand data processing delays

Issue: Conversions not attributed correctly
Solution: Verify client ID is consistent, check attribution settings, review conversion windows

Marketing Tools Integration​

Webflow → GTM​

// Webflow form submission tracking
window.addEventListener('load', function() {
  document.querySelector('form').addEventListener('submit', function(e) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push({
      event: 'form_submit',
      form_name: e.target.getAttribute('data-name'),
      form_id: e.target.id
    });
  });
});

GTM → sGTM​

Configure tracking server URL in web container:

  • Variable: Tracking Server URL - Change
  • Value: https://data.pacing.agency

sGTM → BigQuery​

Ensure "Write to bigquery" tag captures:

  • All event parameters
  • Client ID (_c_pca)
  • User agent and device info
  • Custom dimensions

Contributing New Prompts​

Have a new marketing task that needs a prompt?

  1. Follow the prompt template structure
  2. Test the prompt on a real client project
  3. Include our standard tool IDs and configurations
  4. Document client-facing vs technical steps
  5. Add to the appropriate category
  6. Share with the team for feedback

Remember: Always test tracking implementations thoroughly before launch. Use GTM Preview mode, GA4 Real-Time reports, and BigQuery to validate data quality. Never deploy tracking without client consent management in place.