GTM Agents
Agents for auditing Google Tag Manager and server-side tracking implementations. They check identity (_c_pca), consent (Termly), event routing (GA4 vs ads), and form/embed propagation against the Pacing spec.
When to use: Missing conversions, new landing pages or forms, consent-related firing issues, or pre-release tracking validation.
Agents in this category
| Agent | Workspace | MCP required | Purpose |
|---|---|---|---|
| GTM Tracking Implementation Auditor | Full (TechStackMain) | None | Audits identity, consent, event routing against Pacing spec |
| MCP GTM Tracking Auditor | MCP only | pacing-docs | Same as above; uses pacing-docs search for GTM template and event spec |
MCP-only agents run in minimal workspaces with only pacing-docs MCP. They search for GTM docs, event specification, and identity model.
Related documentation
- Google Tag Manager – web/server containers, identity, event spec
- Pacing GTM Template – web and server container setup
- Architecture – tracking overview, loader, consent
- Webflow – form scripts,
_c_pcapropagation