Skip to main content

GTM Tracking Implementation Auditor

This agent audits GTM and server-side tracking implementations against Pacing's documented identity model (_c_pca), consent approach (Termly), and event routing expectations.

Workspace: Full (TechStackMain) · MCP: None

When to Use​

  • A conversion is missing (GA4 shows it, ads do not).
  • A new landing page or form was shipped.
  • You are debugging consent-related firing issues.
  • You want a pre-release tracking validation checklist.

What It Checks​

  • Loader and hosting (Stape first-party loader pattern)
  • Consent signalling and tag gating
  • Identity propagation into forms and embeds (Webflow native and OpnForm patterns)
  • Event naming, dedupe, and routing (GA4-only vs ads + GA4)

Primary References​

Agent Definition​

  • .cursor/agents/gtm-tracking-implementation-auditor.md